3 Ways Nonprofits make more profit than you

We all have purpose.  That is a universal truth.  The thing about it is that those purposes vary with a great degree.  It’s not a bad thing, just another universal.       With that being said, we all choose a purpose to generate “a living” (or that purpose often chooses us!).  When that happens you can almost measure how effective somebody is with that by how much of a force in their life it is. ...

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Which Ticket Do You Have?

     I was sitting on the couch at my grandmother-in-law’s house watching TV while she and my wife spoke. She was telling my wife about how she has on a small scale been buying lottery tickets for the last few years (or maybe decades......). With her being 75 years of age and having the notion of “making it big” one day made me wonder. Why does the lottery drive people more than goals?         ...

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3 Reasons Why Wrestlers SMASH Marketing

Ooooooooooooooooohhhhhhhhh  yyyeeeeeeeeeeeeeeeeeaaaaaaaaaahhhhh!!!!!  (not the Kool-Aid one)…. Not everyone is a fan of wrestling, but everyone knows of it.  Everybody goes in knowing that it’s not real, but somehow they capture millions of viewers day in and day out.  I just had to stop and think about how powerful that is for a business, because that’s all wrestling is.  How much would it impact your business if millions...

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