You’re Going To Lose A Lot Of Money

Did you know that since 2005, more than 80% of all credit card breaches have occurred at a small business? Sounds like a horror movie doesn’t it?  Sadly, it is reality.  Everyday I see more and more businesses being “sloppy” about PCI compliance (Payment Card Industry if you’re a little more than sloppy……). Some have all of their clients credit card numbers on an Excel spreadsheet anyone can get to…………… Some have a binder with all...

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Don’t Tweet Like A Twit

Hi guys!  So let’s start off with a few updates on social media’s impact.  Namely Twitter.  Last year, Twitter was the number 2 tool for social media branding at 53% of businesses using it.  Facebook was number one at 83%, but that is a different strategy.  I want to talk about a few quick tips for Twitter, because I see a lot of businesses make these mistakes.  Top 5 tips: Know that you’re tweeting! You’d be...

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3 Reasons Why Pinterest is Important to Your Business

     So what is Pinterest you may ask (if you are really asking……….watch some TV)?  Pinterest is one of the fastest growing social media platforms ever.  Why?  Because it’s so simple.       All it is is an assortment of photos in a timeline-like arrangement.  There’s very little chatter, but a lot of eye candy.  The reason this platform is taking off is because of it’s simplicity...

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Your Fear Of Technology Is Killing Your Business

I work with all different walks of life when it comes to business. Young, old, black, white, skinny, fat, foreign, local, etc. With that said, I have noticed a terribly annoying trend with certain groups (there’s not one specific, but all in all they are pesky). This group is the “I don’t like technology even though it controls 99% of my life” group. When I say technology it can be anything from social media topaperless payments to email marketing. These people seem content on the “word of mouth” factor and referrals from...

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This Is Why You Should Go Paperless

You may have heard of paperless offices. If you haven’t, you’ve lived under a tree! So why should you make the plunge into paperless? There are a plethora of reasons (bear in mind that a paperless office can still print things out. The point though is to avoid this as much as possible. A lot of owners get scared that “paperless” means there is no other option.) 1. Saving money: You can save upwards of $100,000 a year by going paperless...

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What Everybody Should Know About Receipts

Shopping. Sometimes mundane yet sometimes exciting. We do it habitually but also impulsively. It is such a joy, but carries a serious threat. WE USE 4.3 MILLION TREES A YEAR FOR RECEIPTS! We found that in the United States 80% of the population receives 1 to 3 receipts a day!  That is a ton of paper.  On top of that, 70% said they have no organized way of storing their receipts (think about the size of them.....You're either stapling...

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I Bet You're Not Doing This 1 Simple Thing To Nurture Your Business

With so many tips out there for small business owners, what is the most powerful? ( When I speak of business owners on this topic I am mainly referring to those with a physical business). Some people think it is to invest in a commercial on TV (which is still pretty powerful). Others will say online directory marketing (also powerful). Although both of these are great things to do, they also can be very expensive………some of these online advertisers charge $200 a month and you may not have a great return on that investment all of the time....

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Shocking Way You're Killing Your Staff and the Earth

Human beings. The top of the food chain, arguably. We are a consuming people. Otherwise we would’ve never gotten to the pinnacles we are at now, but at what cost. I look at it like a butterfly effect sometimes. You just don’t know how much one mundane incident means to the future. Here’s one that most business owners don’t think about……………. Your receipts These small little slips can do some significant damage. ...

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