3 Reasons Why Pinterest is Important to Your Business

     So what is Pinterest you may ask (if you are really asking……….watch some TV)?  Pinterest is one of the fastest growing social media platforms ever.  Why?  Because it’s so simple. 

     All it is is an assortment of photos in a timeline-like arrangement.  There’s very little chatter, but a lot of eye candy.  The reason this platform is taking off is because of it’s simplicity and it’s focus on photos (if you didn’t know, photos are especially important to your ranking with search engines). 

     Here’s the great part (for some businesses).  The community is 80% female and a lot of them are buyers!

1.     According to a survey done by Bizrate 69% of users of Pinterest either purchased an item they found on Pinterest or an item they want to buy. *

69%!!!!!!!

     I don’t know about you, but having a source of customers that possibly 69% of them buy is HUGE!!!  It’s like pins on a bulletin board! …………..nobody like that……..really……….anyway. 

2.      Images play a key part in your ranking ranking online.  Images are typically ranked in searches now whether organically or not.  Therefore, you can take advantage of the organic aspect by having people pin your images or by being followed.  These follows and repins are a great source of backlinks (make sure your images point back to something of yours.  Hopefully a product page which is why I say this helps certain platforms more than others). 

3.      Lastly, Pinterest is another source of social influence.  Yes Facebook is still important, but you can integrate the two together and tap another market (your Facebook account can directly link to your Pinterest to help save you some time).  The way I see it, the more way you have for your message to be heard, the better. 

Take advantage of this opportunity.  I am.  With somewhere between 10 and 20 million users, somebody will want to hear what your saying…………..right???