4 Reasons Why You Need the AWESOME Google+

Ok, I have a Gmail (awesome), use Chrome as my browser (double awesome), and I use an Android phone (double dipped awesomeness).
You may say I'm a little biased in my loving the Google+ update, but here's why you will love it (if you don't already)

1.Currently, Google+ is bigger than Twitter with 359 million active users!

• I always talk to business owners who don't understand the point of Twitter.  For a lot of business types, Twitter doesn't help much.  On the contrary, everyone needs a Google+ account to link to their former Google Places entry.  At 2 billion searches a day you need to be as integrated with their platform as possible to be included in the searches.  In 2010 it was found that 94% of web traffic from Google comes from being ranked 1st on a page.  Plus with the +1 feature, if any of a person or their friends +1 your page then you are more likely to show up in their results (recommendations from a friend are more relevant than a stranger).

2.The Layout is the best combination of Pinterest and Facebook (I call it PinBook!)

• Pinterest is the fastest growing social network ever and Google noticed.  Only thing is it is not very "social".  The comments are pretty much buried in the stream.  The new layout is clean and engaging.  Any business owner can arrange their products in a very clean professional way without needing a fancy web designer!  Plus, your posts will directly link to your Google+ Local listing.

3.If You’re in Any Business With High Quality Imaging This Is A Must!!

• Google+ is now going to be your darkroom!   In an all cloud based system Google can automatically enhance the color and contrast tones in an image, remove read eye, make your plush greens really pop, soften skin, sharpen certain parts of an image remove noise, create an HDR from a set of images, and toggle back and forth any changes easily!  The greatest feature is called Awesome.  Basically, if you ever upload a series of images, Google+ will try to animate them in a GIF automatically………..If you take a bunch of family portraits it will stitch together the best possible one………If you panorama it will create the best from your batch………..This is all on autopilot people!!!!

4.Lastly, The Hashtag System is  A Marketing Dream

• Ok, everybody knows what a hashtag is.  It can be a great marketing tool to tie into a niche, but many don’t use it.  Honestly, before the update I only used them on Twitter and Pinterest.  Google has them beat! 
• Basically, you can set your own hashtags or Google will set one for you based on the context of the post!
• Behind the scenes Google will identify and rank any relevant conversations across the network.
• When you click the hashtag, it flips the post over and you can see related content within that card!!  That is live SEO and potentially far more successful if done correctly.   Gee wiz!!!
• This system gives you an extremely easy way to be found in someone’s interests as long as your posting relevant content that others find useful. 

 

In short,

 

Google+ has arrived!

 

There are a total of 41 improvements to Google+, but those are just my top 4.

Photo credit:  www.myviralweb.com