Which Ticket Do You Have?

     I was sitting on the couch at my grandmother-in-law’s house watching TV while she and my wife spoke. She was telling my wife about how she has on a small scale been buying lottery tickets for the last few years (or maybe decades......). With her being 75 years of age and having the notion of “making it big” one day made me wonder. Why does the lottery drive people more than goals?
    
      Here we are, fully functioning, intelligent, able bodied people, yet we would rather rely on chance solely to make our fortunes. The odds are so astronomical that you know you are wasting your money. Yet people still do it in droves! People still put all of their faith in it. People come up with systems to pick numbers that they KNOW will be a winner. Yet and still, people would rather do that and work as a cashier than to roll up their sleeves and make something out of nothing.  We have become a "microwave" society in more ways than the kitchen............

     Truth be told, running a business of some sort does rely on a bit of faith and chance, but it is of the tangible type. One that you can see come to reality day by day. You can’t see a lottery ticket making you millions until they don’t call your number.

     I am not wearing my preacher hat today, but merely saying cheers to those that are working towards a goal. A person with a goal is a person on fire. There is nothing more meaningful or honorable. Coming from a past of working for somebody else’s goals I will tell you that I feel invigorated knowing that my efforts are for my future.

     Working for somebody else is pretty much like hoping you win the lottery (and that's ok for many people). I just wish I would've stopped paying for their tickets and made my own sooner!

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The Worst Thing About Ambition

The worst thing about ambition is that we don’t all have it.

I come from humble beginnings……… I don’t say that to be dramatic, but to add context to this and to maybe see why I’m wired oddly!

My father is a U.S. Army helicopter technician and has done that for the past 40+ years proudly.  My mother works at the base commissary (grocery store) and has for 30+ years.  Both of my parents showed me, taught me, and instilled in me the value of hard constant work.  They also scared me with it because I didn't want to have to do the exact same job that long! 

While they did this, at the same time my mother has this “everything will be all right” air about her.  She has this hopeless optimism.  No matter what was going on she was always optimistic.  I mean no matter what.  She especially did this when it came to my future.  I didn't quite know the value of it then and quite frankly it could be annoying at times!  That’s one of the very same characteristics of ambition!

See, I had the typical go to college ambition because that’s all my parents knew and I thank them for that.  I never had the entrepreneur ambition or at least I didn't know I did.  I didn't realize it till I was on a full scholarship studying computer engineering and it hit me that I don’t want to build machines or work on software my whole life! 

Long story short, I switched majors to accounting and took a long break in school, but had full time jobs selling in the process.  Enter ambition.  Sales and accounting showed me I can do or be what I want to really.  Problem is, a lot of adults don’t really feel that way about any adults.

The worst thing about ambition is that people who don’t have it don’t understand it.  They even shame it.  It’s so bad that somebody who wants to work hard enough to get a raise at a “job” bashes someone who has a business they are trying to grow.  Why is it we tell children they can be anything they want to but once they cross over the 18 year old line we way you have to get a respectable job, work hard, and maybe retire if you've climbed the ladder enough?

I respect everyone who can and has the desire to do that, but why do I get looked at like an alien for wanting to challenge myself to increase my business to what I want?  America was built on this but it is so watered down now that 1% of our population is the “upper echelon.” 

The worst thing about ambition is you don’t necessarily choose when it shows up.  Sure kids all have it, but somewhere around middle school we forget.  I didn't recapture mine until my 30’s.  This is after drifting through my 20’s having short fizzles of it, but since it arrives now people think I need to spend at least 15 years trying to get comfy!  Why can’t I want to spend 5 years pushing myself so the next 10 are cake?

The worst thing about ambition is it is not an accepted characteristic in all avenues and ages. If you accept mine now, great, if not then you will later.

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Your Family or Your Staff???

Even if you’re of the best health you’ve probably had some kind of conversation or read something about healthcare reform this year.  If not, here’s some news for you!
Starting October 1st, 2013 the people of the United States will have the opportunity to  apply for medical benefits facilitated by the Affordable Care Act or ObamaCare as the media has coined it.
This is so significant to small business owners (which are the majority of businesses in the US) because a lot of them have been leaving their staff out when it comes to medical coverage. 
All too often I hear business owners say “I don’t offer my employees benefits, but I’m all taken care of.”  When did this divide happen?
It’s been gradual, but now according to the Kaiser Family Foundation about 56% of employees are covered by health plans offered by their employers.  At the same time though, most of these plans come with a deductible of $1,000 or more, but these same workers statistically have less than $1,000 in savings (about 51%) and 60% of people say they live paycheck to paycheck!₁
So what do we do for 44% with no coverage or the 40% living paycheck to paycheck?  That is what the ideal of ObamaCare is.  Yet, why do so many small business owners not care to educate their staff on what is going on?
69% of small business owners are either not prepared or don’t know that to do for the October 1st deadline set by the Department of Labor to simply educate their staff₂. 
So why is their family more important than their employee’s family?
Once their was a time when your employee was family.
Now I’m not asking every business owner to invite their employees over for brunch, but at least realize they are your most valuable asset.
Yes, you are the visionary, the drive, and the force, but they are the business. 
It’s like a great composer is nothing without an orchestra.  At least tell them where to get instruments……..
60% of employees look to their boss for information about benefits₃.  If you’re not going to offer any benefits then at least take this milestone as a chance to improve morale. 
If you just show an employee “hey, I can’t pay for your benefits, but I’m going to try to help you find the best thing for you and your family” it will speak volumes to them.  Heck, it may gain you an employee for life.
Do something different with this huge change.  Don’t follow the herd.  Mainly because the herd thinks that this whole thing only applies to companies with 50 employees or more.
WRONG!!!!!!
Read for yourself and be a real leader to your staff.
1.http://www.creditdonkey.com/increase-savings-2013.html
2.http://ifawebnews.com/2013/03/28/small-businesses-confused-about-aca-will-need-help-moving-into-2014/
3.https://sell.aflac.com/Training%20and%20Resources/Business%20Insights/HCR%20Page.aspx

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3 Things The Zimmerman Trial Taught Me

This is a very controversial and emotional topic right now for many, but I need to weigh in the importance of some of the things I personally learned from this trial.

The stage was already set for a firestorm when a case of a young black teen is slain by a half Caucasian adult and the state wants to sweep it under the rug.

Interestingly, when the stage is set for trial finally, you can see some masterful marketing and psychology at hand.

1. Know Your Audience
• 85% of court cases are won at jury selection according to Herald Price Fahringer in 1993.  Why is that?  This is simply due to the fact that either side of the court room can use demographics, education, gender, income, etc to pick a panel that can best understand “their side.”  Marketing needs to do the same process.  If you know who can best benefit from your products or services than you can present their needs in the best light.  This is where you start seeing what people say on your social media channels or even what your competitor’s customers are saying.  If you don’t know who needs what you have then you’re pretty much doomed…….
2. Fear Of Loss Is Greater Than Desire To Gain
• The jury had the task of basically deciding if Zimmerman sought out to kill Martin.  Not if he did it because that is evident, but if he planned or chose to do it maliciously.  With that task they can gain the joy of Martin’s family getting justice or have the Zimmerman family lose their son and the jury having to hold onto that loss of freedom.  Not to say one choice is better than the other, but the defense did an excellent job of instilling that point.  Approach your customers this way.  Nobody likes making a decision to go forward with a financial decision and then losing money on it.  MAKE SURE THEY WON’T LOSE ANYTHING!!  If they are, then tell them.  You may not earn any business then, but you will gain their respect and possible future business. 
3. Use Emotions To Your Advantage (Ethically)
• One interesting thing to note from Anderson Cooper’s interview with juror B37 is the fact how she kept referring to the defendant as George.  Not Mr. Zimmerman or Zimmerman as most of us know him.  The women felt sorry for Zimmerman or felt horrible about what they had to do.  Think about how your prospective clients feel about you or your product.  You have to know why or how they will feel good about a decision to accept what you offer.  Communicate with them with that in mind at all times.  Use it to help them come to a conclusion that will make them happy.  That’s how we gauge decisions.  We want to feel good about decisions.  If you have to bring up how sad someone will be when they don’t work with you (ie not having life insurance when your spouse dies……) then that is ok just as long as you turn it into a positive and you first and foremost know you will benefit them with your offering. 

This tragedy will go down in American history for many reasons.  I just choose to look at things from various angles.  Ultimately what I witnessed was great application of psychology from the jury selection phase to the verdict.  That is my way of taking something positive from such a long and drawn tragedy. 

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