The new iPhone has been unveiled!!!!!!!!!
Stop everything! This is a code red!!!!!
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Ok, now on to serious matters. The world has been captivated with the iPhone since its inception. Why is that? Apple was a niche computer manufacturer with a decent share hold and the company had no experience in smartphones. So how did they poise themselves for success and hold onto it?
1. Exposure.
a. Apple is great for their showmanship. I can’t say that I really recalled electronic product launches as flashy and attractive like theirs at any given day. In CES you see a lot of these things and it’s kind of a captive audience. Apple will say, “let’s do it next Tuesday” and the entire world is there. They did this by having their hand in a little bit of everything. TV, magazines, and social media I think benefited them the most. It’s a whole culture of iPhone people and Apple does a good job of reinforcing why they should stay that way. Do that with your clients. This is a crucial building block . A lot of business owners don’t “house keep” their customer book and then they wonder why they lose them. Often times people will stay with a given business purely because of the customer service and interaction.
2. Developing a competitive edge.
a. I won’t say Apple is the best at making phones, but they are the best at creating small changes to software that people love. Siri is their biggest hit. Yes Android has Iris (I use androids myself), but it isn’t the same. Siri is a personality, a person in some households. People just like feeling like they have a little servant in their hand. You need to development a similar competitive edge. If you’re an auto repair shop amongst 100 try doing things like having follow up emails after service is rendered or offering coupons to your best customers from a database you create. Do that extra step and people will respond. I’m always befuddled when a fast food attendant smiles extra big, says please and thank you a lot, plus extra careful of my food. Develop that edge quickly!
3. Customer service
a. Apple is definitely top notch in this department. They bend over backwards for their customers most times. People like that. People like knowing they can get a phone and have a massive network of help using it. Let your customers feel the same way about you. Follow up with them in an appropriate time for your sales cycle. Ask them for reviews. Ask if they have any friends you can help . TELL THEM THANK YOU (should be automatic, but I thought I’d toss it in!).
Doing things like this can set you on a path to be the iPhone of whatever you do!
And customers will come back even if you just change your product/service a little bit……….
I hope these tips help your business grow!
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