Social media is a major entity in today’s world. It is estimated that there are about 58 million social media “users” to date. That’s a lot! Considering also now that 62% of adults worldwide use social media and 47% of people say that Facebook has the greatest impact on their purchase behaviors. With that said, you need to be in position for this.
In my opinion, the 2 strongest pieces of social media are:
1. Reviews: sorry folks, the days of anonymous reviews are gone! People want to know a real person reviewed a service or business, so pretty much all review locations require an account. Google especially!
These reviews are the most powerful obviously because in 2011 Google accounted for 1.722 quadrillion (that’s right,……quadrillion) searches!! You can have a lot of reviews from other sources, but the Google search algorithm gives extreme preference to their own reviews. YOU NEED TO TAKE ADVANTAGE OF THIS NOW!
If you don’t have a Google+ account, ……….get one ASAP!!! After that, start contacting customers of yours that have Gmail accounts and ask them for reviews first. The others will possibly need to get your help to start leaving reviews, but help them.
2. Being a helpful source: People of all walks of life need help. The internet has helped place that needed assistance right at your fingertips. So commonly though, I see people simply abuse social media to send out constant posts about what they’re selling or producing. This typically becomes a turn off to people.
We are bombarded with marketing all day. Don’t fill up my wall with it!! I typically block or mute somebody that does this. Instead, try to teach someone.
If someone connects with you on social media and is not a friend then they are in need of your assistance in some facet. Teach them something you know that they may not. Show them why they should be connected with you. This practice takes more time in communication, but it provides quality communication and not just white noise.
I hope these tips help your business grow!
Send me any questions you have! If I don’t have the answer, I will find it!
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