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So you've been in business for a while. Things are going pretty good. You're paying your bills. Your doors are still open,............but you're they're all the time!! Are you running your business or is your business running you?

This Is Why You Should Go Paperless

You may have heard of paperless offices. If you haven’t, you’ve lived under a tree! So why should you make the plunge into paperless?

What Everyone Should Know About Receipts

Shopping. Sometimes mundane yet sometimes exciting. We do it habitually but also impulsively. It is such a joy, but carries a serious threat.

4 Reasons Why SEO May Be A Waste of Money

So a lot of small business owners, in fact 99% of them have a web page. Of these owners many of them pay a clearing house or some agency for SEO (search engine optimization) to ensure that their page ends up on page 1 of a Google search. Often though when I ask owners about this they have no idea of what is being done for this.

3 Reasons Why Pinterest Is Important To Your Business

So what is Pinterest you may ask (if you are really asking……….watch some TV)? Pinterest is one of the fastest growing social media platforms ever.

Thursday, January 24, 2013

Don’t Tweet Like A Twit

7:22 AM  , , , , , , , , ,  No comments

Hi guys!  So let’s start off with a few updates on social media’s impact.  Namely Twitter. 
Last year, Twitter was the number 2 tool for social media branding at 53% of businesses using it.  Facebook was number one at 83%, but that is a different strategy.  I want to talk about a few quick tips for Twitter, because I see a lot of businesses make these mistakes. 
Top 5 tips:
  1. Know that you’re tweeting!
    1. You’d be amazed about how many companies don’t know what or when they’re tweeting and then have the gall to say, “I don’t think Twitter helps my business”…………  You definitely need some automizing to help your tweeting, but if you don’t know when or what it’s helping you with then you’re kind of wasting the web’s time….
  2. Stop talking about yourself all the time!
    1. You know that friend you hate to talk to because the entire conversation is about them?  Don’t be that guy on Twitter.  So many people get surprised that they don’t have followers when all they talk about is specials and promos.  There’s only so many times someone will want to see you say thing are half off before they’re all the way gone…………
  3. Be helpful!
    1. Try to provide your audience with some knowledge you’ve gained from your industry or life experiences.  Sure you want to gain sales from these people, but social media is like a Hanzel and Gretel situation.  Give people a few crumbs to lead them to the real meal!
  4. Get to the point!
    1. Yes twitter allows 140 characters, but don’t do the long sentence … thing.  People don’t respond to those that often unless you have a very compelling 137 characters.  Try to leave something hard hitting and a quick take away with a link attached.  If you expect everyone to read all of your “extended” tweets you’ll have a lot of extended alone time.
  5. Be fun!
    1. Last year 91% of mobile internet access was spent socializing.  Not self promoting!  Talk about fun things sometimes.  Provide cool news articles related to your field or how you help people.  People will read this a lot sooner and you develop a subliminal link with them.  Then you’re able to slip in  very small marketing things here and there. 
Social media is very much a cat and mouse game.  You  cannot expect quick techniques to work or not spend any time planning.  You have to be likeable especially when you consider how short the shelf life of a tweet is. 
Definitely get familiar with sites like Hootsuite, Tweetcaster, and Buffer.  They’re 3 of my favorite social media tools and greatly help. 
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