I work with all different walks of life when it comes to business. Young, old, black, white, skinny, fat, foreign, local, etc. With that said, I have noticed a terribly annoying trend with certain groups (there’s not one specific, but all in all they are pesky).
This group is the “I don’t like technology even though it controls 99% of my life” group. When I say technology it can be anything from social media topaperless payments to email marketing. These people seem content on the “word of mouth” factor and referrals from existing customers…………..
I’m dedicating this blog to these people to open their eyes to a few things:
1. Businesses typically lose 10% of their customers each year. This is typically in the case of the businesses that have no efficient way of attaining new customers. Word of mouth isn’t nearly efficient as it used to be when you speak on it vocally. The internet is the new word of mouth. 72% of people trust an online review as much as their friend! Capitalize on this! Make a bloody Google places page (this takes time so get on it……….mine is still in limbo with the “we do not service” error………) or Google+ for God’s sake!!
2. 91% of internet usage on mobile devices is spent socializing. This is huge!! EVERYBODY IS ON SOCIAL MEDIA! WHY AREN’T YOU?! I admit it can be daunting, but not unbearable. Pick 2 platforms to start with and really study and get used to them. When you opened your business you probably spent a lot of time looking for print marketing or television. Apply the same to social media.
3. I don’t like paperless systems / I don’t want my info on the internet. This one really irks me because the people that say this already have info on the internet!! If you have car insurance, the info is online. If you have a home, the info is online. If you pay bills, you probably pay them online (you’re silly to waste postage if you don’t do this). If you have a business, your info is online. When you can get a paperless system for your office it means:
a. You don’t need as many filing cabinets
b. You can find records in minutes even seconds versus hours.
c. You save paper that would otherwise be thrown away within 6 months.
d. If your office burns or you move your records are still there (thank the cloud!)
e. Lessening your exposure the Cancer causing chemical BPA .
4. We get all of our clients from referrals. This is awesome if it always happens, but there’s a few things you’re leaving to chance. If you go through a slew of transit, cheap, or unhappy customers, then you get no referrals. If the clients you do get aren’t forthcoming about their experience or don’t have friends that need your help, then dead end. Referrals today come from the web so much. This is why places ask “how did you hear about us?” More often than not you’ll hear they found you online or saw a web ad. People spend about 60% of their online time shopping. You need to position yourself for this.
In short, don’t be a hermit! The digital age has been hear since we though Y2K was the end of the world! The only thing that ended then was the world as we knew it.
I like to phase it this way a lot: if I presented you the option of a land line phone or a smart phone for the same amount of money each month, which would you choose?........................
If you say landline phone, disconnect your computer right now…………..
I hope these tips help your business grow!
PS – I help business owners increase their sales and lower their costs up to 40% on average.
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