I Bet You're Not Doing This 1 Simple Thing To Nurture Your Business

With so many tips out there for small business owners, what is the most powerful? ( When I speak of business owners on this topic I am mainly referring to those with a physical business). Some people think it is to invest in a commercial on TV (which is still pretty powerful). Others will say online directory marketing (also powerful).

Although both of these are great things to do, they also can be very expensive………some of these online advertisers charge $200 a month and you may not have a great return on that investment all of the time. So what is the solution?

GET EVERY CUSTOMER’S EMAIL ADDRESS!!!!!

A survey conducted in December 2009 by ExactTarget indicates that more than 50% of consumers make purchases as a direct outcome of email. It also drives more ROI than any other channel including social media and PPC advertising.

This little thing is one of the things that helped Amazon become the giant they are today. With your email submitted to them you get recommendations on products to buy, deals, and links to review what you bought. All are marketing gold!!

So here’s all you have to do in your brick and mortar business:

1. When you are completing a sale with a customer, get their email so you can send them a paperless receipt . Tell them you’re doing it for their safety and for the better of the environment (if you’re not paperless now, catch up!!).

2. Within 1-2 weeks (depending on your sales cycle) send another email with 3 parts:

a. Telling them thank you for choosing your company/product

b. A request for them to leave you a review (preferably on Google, but otherwise on SuperPages, YellowPages, Yelp, Bing, Yahoo, or HealthGrades if you’re a physician

c. A direct link to your social media pages (FaceBook, Twitter, Google+, Yelp, FourSquare, MySpace, or whatever you have!!)

This simple 2 email process does 2 things:

1. A little old fashioned courtesy in saying thank you again. This practice has all but died out unless in this fashion. I wouldn’t really expect you to send thank you notes, but at least you can do this……… People appreciate it.

2. Increases your chances of getting reviews. We all know that people will post negative reviews easily. The positive reviews sometimes need a push. If you contain a link right there in their email for where to go, then there is little to no excuse for them to not review you!

I hope these tips help your business grow!!

Paperless Joy: Paperless Business & Lifestyle Design (Google Affiliate Ad)