Running a business is hard. Period.
So how can you make it easier is the prime question. A lot of people don’t realize a core element of “business”.
Old business was a better example of how it should be done.
Let’s talk about Jimmy’s Shake Shop. Jimmy made the best shakes anybody had tried so he decided to open a shop. Jimmy personally spoke to every customer that came in the shop. Jimmy really befriended a lot of them too.
That element is mostly gone these days. Now I’m not saying be fake, but make an effort. Business is really making a customer and keeping that customer for life. Sadly nowadays companies lose around 10% of their customers every year. This is really sad because a lot of people don’t gather that 80% of their business is often generated by 20% of their customers!
In this digital age there is a quick and painless way to “befriend” your customers.
Did you know that half of all local searches are done on smart phones and that 91% of mobile internet access is used to socialize!
What this means is, use this to your advantage. Empower your customers if anything. Too often I see small business owners set up some service to bombard their customers with Twitter ads or meaningless updates. That actually has an adverse effect.
Use it for advertising , but do so in such a manner that doesn’t cry desperation and that you can follow up on. I remember once I tweeted back on a deal I saw and never got a response.
Don’t do anything that overwhelms you. Once you find a platform that works for you, run with it.
I cannot stress the power of empowerment. That’s what Jimmy did. He would try to help his customers with anything he knew. People already respect you more because you had the stones to start a business. Send some educational info out pertaining to your business. Don’t give the secret recipe, but people love when someone in their network is a giver as well. No body wants someone to entirely take from them.
I hope these tips help your business grow!
PS – Tweet them if they do!! Ha ha, ……..see how I did that. I kid I kid!
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