Why aren’t customers beating your door down with handfuls of money?!
Face it. We all want more. The paradox in that is WE ALL want more.
Since there is inevitably a shrinking pie, you need a better knife to get a better piece. So where do you start?
Your competitive edge. This is a phrase that Warren Buffet has stood behind and so should you.
What REALLY makes you different from the other guys?
I’ll tell you an easy way to get a competitive edge for free.
CUSTOMER SERVICE
This can be really simple and cheap things:
1. Follow up every customer about a week or so after service is rendered (sooner is ok as well)
a. A real important thing to know about this step is that you have a manageable customer records management system. Paper will kill you, so make sure you have some digital system in place.
2. Email your customers on a no annoying frequent basis (people like to know you’re thinking about them. We’re all vain…….)
3. Ask customers for reviews (this gives you valuable feedback and free exposure on the web)
a. This can be done verbally, with a sign, or through email
4. Send reminders of coming back or checkups (this is a strong tool that Amazon uses. You should too!)
The economy is busted still, so we all need to get back to basics!
I hope these tips help your business grow!
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