3 Things All Small Businesses Should Do

So you've been in business for a while. Things are going pretty good. You're paying your bills. Your doors are still open,............but you're they're all the time!! Are you running your business or is your business running you?

This Is Why You Should Go Paperless

You may have heard of paperless offices. If you haven’t, you’ve lived under a tree! So why should you make the plunge into paperless?

What Everyone Should Know About Receipts

Shopping. Sometimes mundane yet sometimes exciting. We do it habitually but also impulsively. It is such a joy, but carries a serious threat.

4 Reasons Why SEO May Be A Waste of Money

So a lot of small business owners, in fact 99% of them have a web page. Of these owners many of them pay a clearing house or some agency for SEO (search engine optimization) to ensure that their page ends up on page 1 of a Google search. Often though when I ask owners about this they have no idea of what is being done for this.

3 Reasons Why Pinterest Is Important To Your Business

So what is Pinterest you may ask (if you are really asking……….watch some TV)? Pinterest is one of the fastest growing social media platforms ever.

Sunday, January 19, 2014

The Worst Thing About Ambition

heraclitus119731

The worst thing about ambition is that we don’t all have it.

I come from humble beginnings……… I don’t say that to be dramatic, but to add context to this and to maybe see why I’m wired oddly!

My father is a U.S. Army helicopter technician and has done that for the past 40+ years proudly.  My mother works at the base commissary (grocery store) and has for 30+ years.  Both of my parents showed me, taught me, and instilled in me the value of hard constant work.  They also scared me with it because I didn't want to have to do the exact same job that long! 

While they did this, at the same time my mother has this “everything will be all right” air about her.  She has this hopeless optimism.  No matter what was going on she was always optimistic.  I mean no matter what.  She especially did this when it came to my future.  I didn't quite know the value of it then and quite frankly it could be annoying at times!  That’s one of the very same characteristics of ambition!

See, I had the typical go to college ambition because that’s all my parents knew and I thank them for that.  I never had the entrepreneur ambition or at least I didn't know I did.  I didn't realize it till I was on a full scholarship studying computer engineering and it hit me that I don’t want to build machines or work on software my whole life! 

Long story short, I switched majors to accounting and took a long break in school, but had full time jobs selling in the process.  Enter ambition.  Sales and accounting showed me I can do or be what I want to really.  Problem is, a lot of adults don’t really feel that way about any adults.

The worst thing about ambition is that people who don’t have it don’t understand it.  They even shame it.  It’s so bad that somebody who wants to work hard enough to get a raise at a “job” bashes someone who has a business they are trying to grow.  Why is it we tell children they can be anything they want to but once they cross over the 18 year old line we way you have to get a respectable job, work hard, and maybe retire if you've climbed the ladder enough?

I respect everyone who can and has the desire to do that, but why do I get looked at like an alien for wanting to challenge myself to increase my business to what I want?  America was built on this but it is so watered down now that 1% of our population is the “upper echelon.” 

The worst thing about ambition is you don’t necessarily choose when it shows up.  Sure kids all have it, but somewhere around middle school we forget.  I didn't recapture mine until my 30’s.  This is after drifting through my 20’s having short fizzles of it, but since it arrives now people think I need to spend at least 15 years trying to get comfy!  Why can’t I want to spend 5 years pushing myself so the next 10 are cake?

The worst thing about ambition is it is not an accepted characteristic in all avenues and ages. If you accept mine now, great, if not then you will later.

Wednesday, January 15, 2014

Chrome, An Essential Business Mineral

I LOVE GOOGLE CHROME!!!!
chrome daryl perry

Did I come on a little strong…………………….?

I can’t talk enough about the productivity elements that Chrome offers to business people.  I've battled between Internet Explorer, Firefox, and Chrome for a while, but now I’m a heavy metal head!

Why you ask?  Let me tell you:

1.  Synchronization – I drive a lot for my work and I have an Android phone so it is great to have all of my contacts and prospective addresses synced to my phone and other devices.  Even if I’m just thinking about going to a place, if I searched it on my notebook it quickly pops up on my phone (huge time saver).

2.  Speed – I know Chrome does use a lot of resources on your computer, but when it’s going it’s very fast (I’m all about time saving).

3.  Extensions -  This is the number 1 reason why I love Chrome.  I've found some great extensions that make my work a lot more productive and insightful.  Here’s a section on those  (the bullet title links go to the Chrome Web Store):
1.  Stayfocused – do you ever find yourself just sitting in your email inbox or drifting around LinkedIn or Twitter because of one notification?  Stayfocused allows you to set a timer for websites you use and then when the time expires you cannot login to these sites until the next day.  I’ll tell you what, when you know you can’t get into your email until the next day you look at it with more focus, speed, and efficiency!

2.  PowerInbox – this one just allows you to see any social media emails more completely.  Follow people from your email and unsubscribe from a list right from the inbox without even opening the email!

3.  mxHero Toolbox - Best extension ever!  I send a lot of emails and the fact that this one sends the tracking response right to your email you can see if you have a response on your phone.  Even schedule emails for later and set the email to remind you if you don’t receive a reply by a certain time.  Huge email supercharger!!
There’s a few more, but I think these 3 will get you well on your way to web wizardry!


Sunday, January 12, 2014

I Got 99 Problems And ……….

……. Healthcare is number 1 !!

employers-attracted-to-high-deductible-health-plans

The new year is here and for a lot of people improving their health is a resolution.  Now it’s a mandated law for all of us! 

With that being said, this creates a new budget for a lot of people.  This can either be something that has never been in a person’s budget, an increase in an existing budget, or a decrease.  Either way, a lot of health insurance deductibles are rising. 

This is similar to what happens in the automotive insurance world because people choose a low monthly payment with a high deductible.  I believe this is because most car damage wouldn't be a necessity to fix.  Quite frankly, it’s a little less important to fix your windshield than to fix your heart.  Therefore a lot of people will be financially exposed by going from an average deductible of $2,000 to $4,000.  This doubles the amount that you are responsible for towards your health carrier.  Health expenses planning should be as high on your list as getting your beach body because they both need to be handled by March!

The great thing about this new law is that it greatly improves citizens access to means of preventative care and reduces small emergency costs.  You have to realize though that these health insurance companies will get their money one way or another.  Either you will pay more monthly and less at the hospital or pay rock bottom monthly and take out a loan when you’re in the ER…….

Plan for the worst and hope for the best is what my wife has always said and now we all really should.  Don’t let a decision to get a cheap insurance bill now affect  your family later when you actually have to use that plan.  Cover your risk (the deductible) so bankruptcy doesn't cover you.

Have a plan not a plea.