My name is Daryl Perry and I approve this message..........
Ok, so you're
seeing possibly hundreds of political ads now. Question is, are they
effective? Some would say yes. Many would say no. I've
noticed a few things about these political ads that could be extremely
effective in small business.
1.
Great
Attention Grabbers
§
Most
of these ads begin by focusing on some hot button topic. What are your customer’s saying? Do you know?
If you do you can print mail or email them something that solves their
problem in exchange for your services.
People want help, no matter how much they scream they don’t. They just want to be able to initiate it, so
if you show you’ve listened then they are ok.
2. Asking For A Clear Action
§
Every
political ad ends in either telling you to raise funds for your candidate or to
vote. Always make your contacts with
existing or potential clients include the same thing. If you just send a message with no requested
action, you’ll have no idea if it was received or effective.
3. Use of Multiple Ways To Reach Us
§
My
wife loves to tell me that Barrack Obama emailed her……. Dorky, but
effective. We see them on the TV, in our
inbox, even on YouTube! Be just as
resilient with your business. There are
so many avenues of free marketing, but you have to go use them. Yes it will take some work, but what business
doesn’t! The more places you are online,
the better.
Hope these tips help you and your business!
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